Firm News

Firm News

February 26, 2013 – How The Food Industry Manipulates Taste Buds With ‘Salt Sugar Fat’

by Nell Boeschenstein

Dealing Coke to customers called “heavy users.” Selling to teens in an attempt to hook them for life. Scientifically tweaking ratios of salt, sugar and fat to optimize consumer bliss.

In his new book, Salt Sugar Fat: How the Food Giants Hooked Us, Pulitzer Prize-winning journalist Michael Moss goes inside the world of processed and packaged foods.